Effective Channel Marketing
& Distribution

Programme Fee

This programme is carefully tailored to assure in-depth mastery of skills in designing and managing effective marketing and distribution channel for diverse products and services by participants.

Who should attend

Account and Relationship Managers

Sales and Business Development Managers

Marketing Managers

Sales Managers

Distribution Managers

Business Managers

The Zone
Gbagada, Lagos

Programme Fee

May 20, 2019
Jun 17, 2019

After this hands-on training programme, you will be fully equipped to:

Plan a competitive marketing strategy that incorporates the cost of each channel

Understand productivity drivers for distribution effectiveness

Effectively allocate and distribute products to selected distributors in different regions

Link distribution strategy to the company’s business strategy

Achieve fit between different products and corresponding distribution system

Evaluate the performance of various marketing and distribution channels

Calculate and measure the distribution throughput through distribution metrics

Develop and implement effective plan for coverage of areas in product pricing and competitive needs

Benchmark competitive distribution actions for precise measuring, monitoring and analysis.

Assess training needs of middlemen essential for distribution effectiveness

Motivate channel partners and organisational staff through creative incentives and recognition

  • Once we receive your form, we will send you an invoice containing the payment instruction.
  • Please note that filling this registration form does not automatically guarantee a seat for the training until you make a minimum of 50% payment at least 2 weeks to the commencement of the training.

Interested in this programme? 

Kindly fill the form below. 

How would you like to register for this programme? 

    Get a Free Quote Today!

    [contact-form-7 404 "Not Found"]