Business leaders often perceive the HR function as being out of sync and failing to fully understand or empathise with the business needs. Some C-suite executives sometimes view the HR function as limited to people management alone and barely concerned with business operations.
In business, the main reason for finding metrics of any kind is to know the details that can contribute to future decisions. If a strategy fails, a company could use metrics to identify specific problems areas.
Businesses must grow to survive, and sales remain the most critical determinant of the growth and survival of any business. If nobody buys your products or services, your business will not generate any revenue.